A Career in Advertising

“广告”的图片搜索结果

Advertising media is an important part of social media, which is one of the traditional media. It still affects people’s lives. Advertising has evolved into a vastly complex form of communication, with literally thousands of different ways for a business to get a message to the consumer (Suggett P, 2019). Art advertising media is what I hope to do in the future, because it can contact with many new elements and pop culture.

Education in art design can help me get this job, because advertising design requires that staff have the forehead of painting and design thinking.

At the same time, staff need to have some knowledge of social media. Specific skills are acquired through school and my own interests. There are also tutorials on the Internet, such as collecting pictures and using Photoshop techniques(Chard S, 2019). About the work experience, I can watch the advertising media on TV or mobile phones; I can also learn advertising design by working. I can also consult my classmates or friends. Of course, we can also learn the methods and knowledge about advertising media through network teaching. In order to gain work experience.

Because I have the opportunity to work part-time in a hotel, I can provide menu advertisement promotion and design for stores, and help me gain working experience. This is also my first work plan. At the same time, I like making videos, editing and sharing videos very much, so I will try to publish my own videos through YouTube and make a video channel, hoping to get the recognition and subscription of others.

REFERENCE LIST

Suggett, P 2019, ‘The Different Types of Advertising Methods Available to You’ , the balance small business, Australia, viewed 6 September 2019, < https://www.thebalancesmb.com/different-types-of-advertising-methods-38548&gt;

Chard ,S 2019, ‘9 Types of Advertising Media Available to an Advertiser’ Youarticlelibrary, Australia, viewed 5 September 2019,  <http://www.yourarticlelibrary.com/advertising/9-types-of-advertising-media-available-to-an-advertiser/25870&gt;

Blog Post Comment for Sarah

This time it’s about Sarah’s blog about why social media is growing so fast. Her blog has a black background and rich pictures, which can effectively attract an audience, which she does very well. Her first paragraph gets right to the point and cites computers and televisions as examples of how they have changed. Meanwhile, she points to social platforms Instagram and Facebook as examples. Compared with the previous era when social platforms were not popular, young people are the main beneficiaries. With the development of social media, social media is more and more convenient for people’s lives. Today’s social media is a skill that young people must learn. Some older people are also learning new social media, even though they still prefer traditional media. She also uses radio as an example, which is the basis for the emergence of social media. All kinds of inventions are good for people to convey information. They meet the needs of the public and are naturally easier for everyone to accept.

The dependence of social media on people’s needs is the central idea of ​​this article and the ideas to be expressed.

Today, there is a tremendous variety of social networking sites, and many of them can be linked to allow cross-posting. This creates an environment where users can reach the maximum number of people without sacrificing the intimacy of person-to-person communication.  ( Hendricks D,2013 )The environment created by social media has more people and space, and has more private space to ensure the safety of chat content.

The main idea of ​​the article is good, but it lacks her own ideas and opinions. I hope she can add more of her own suggestions and opinions, which will enhance her interaction with the audience.

reference list:

Hendricks,D 2013,‘Complete History of Social Media: Then And Now’, small business Trends,viewed 30 August 2019,< https://smallbiztrends.com/2013/05/the-complete-history-of-social-media-infograp&gt;

Television media: I’m everywhere

Where have you seen me before?

Television media is one of the traditional media, it is also the earliest in people’s lives. In this era of advanced information, we can see TV media everywhere. Restaurant television broadcast news for guests to provide a good dining environment; Big screens in shopping malls introduce products to the audience; And every family will sit in front of the TV after dinner to watch their favorite TV programs for relaxation and entertainment. Television was very restricted in the early days. Before smartphones and the Internet became common, television could only transmit information to audiences home television or public television sets.

When did you fall in love with me?

The visual perception of TV media and the range of information (Krishnasamy,2017) are main factors that it adapts to this society.Because of the development of science and technology, people’s demand for information is increasing, and people hope to get information more quickly and conveniently. And at the same time, new elements, such as pop culture, can be added to TV media. So that it can adapt to social needs more quickly. Television media can be modified, so it is flexible to use, rather than rigid. Television media will help viewers understand by constantly improving the amount and quality of information and introducing and explaining the details about the information. It’s like a store attendant verbally introducing a product to a customer. It’s not like a stupid text presentation.

reference list

Krishnasamy, D 2017, ‘new media vs traditional media’ Asia pacific institute for broadcasting development, Malaysia, viewed 23 August 2019,<https://www.aibd.org.my/node/1226&gt;

Ttelevision media: “i’m always growing”

15/8/2019

What changes have I experienced?

In recent years, the resources and content of TV media have become richer. In the early era, the content of TV media was very limited, and these resources were very ordinary. And the TV screen is black and white, but now the color screen is more attractive. Without question, at the before They did not have a positive attraction effect to attract the audience, nor could they bring deep impression to the audience. In recent years, with the development of science and technology, TV media has been greatly helped by science and technology. Television media can have more information resources, news reports and advertising recommendations. The content of TV media is not boring and monotonous. The content becomes more characteristic and can attract the eyeballs and attention of most audiences.(halbrooks,2019)

The social factor changes tv media

There are several social factors that lead to the change of TV media. Firstly, the emergence of the Internet makes TV media have more information and resources to provide to the audience. Second, the development of the Internet makes TV media become more popular network TV, allowing the audience to have the right to choose. Third, the Internet turns TV media into interactive media, and the appearance of TV games changes traditional media, allowing the audience to have an interactive relationship with TV media. (okoye 2017)

reference list

okoye, j 2017, “7 Ways Technology Has Changed Television”, New York university, USA, viewed 15 August 2019, <https://www.techopedia.com/2/29509/technology-trends/7-ways-technology-has-changed-television&gt;

halbrooks, g 2019, “How TV News Has Evolved in the Past 50 Years”, the balance careers, New York, USA, viewed 16 August 2019, <https://www.thebalancecareers.com/a-look-at-tv-news-history-over-the-past-50-years-2315217&gt;

Ttelevision media: “i’m always growing”

15/8/2019

What changes have I experienced?

In recent years, the resources and content of TV media have become richer. In the early era, the content of TV media was very limited, and these resources were very ordinary. And the TV screen is black and white, but now the color screen is more attractive. Without question, at the before They did not have a positive attraction effect to attract the audience, nor could they bring deep impression to the audience. In recent years, with the development of science and technology, TV media has been greatly helped by science and technology. Television media can have more information resources, news reports and advertising recommendations. The content of TV media is not boring and monotonous. The content becomes more characteristic and can attract the eyeballs and attention of most audiences.(halbrooks,2019)

The social factor changes tv media

There are several social factors that lead to the change of TV media. Firstly, the emergence of the Internet makes TV media have more information and resources to provide to the audience. Second, the development of the Internet makes TV media become more popular network TV, allowing the audience to have the right to choose. Third, the Internet turns TV media into interactive media, and the appearance of TV games changes traditional media, allowing the audience to have an interactive relationship with TV media. (okoye 2017)

reference list

okoye, j 2017, “7 Ways Technology Has Changed Television”, New York university, USA, viewed 15 August 2019, <https://www.techopedia.com/2/29509/technology-trends/7-ways-technology-has-changed-television&gt;

halbrooks, g 2019, “How TV News Has Evolved in the Past 50 Years”, the balance careers, New York, USA, viewed 16 August 2019, <https://www.thebalancecareers.com/a-look-at-tv-news-history-over-the-past-50-years-2315217&gt;

TV ‘star’ -advertisement

7/8/2019

How to use TV advertising?

As one of the traditional media, TV is different from other traditional media in that it has both visual and auditory functions, which is the main reason for the audience. So advertising companies with this point, the use of print advertising on television, in the form of audio shows to the audience, so that the audience has a deep impression.

for example, KFC TV Advertising.

“kfc tv advertisements”的图片搜索结果

These TV ads are done jointly by the advertising company and the production company, and by buying the number of times to broadcast the advertisement from the TV station, the purpose of promoting the advertisement is achieved. At the same time, these advertisements are commercial in nature, and contain some songs or melodies, as well as strong advertising language or popular words. Therefore, TV ads are also a kind of modern pop culture, so it will attract many young audiences.

“Benefits and pitfalls”

TV advertisements can spread advertisements quickly and effectively. These TV advertisements can bring huge economic benefits to advertising companies, because audiences can know the information and details of products through TV advertisements, and make them willing to buy these products. But if the content of these ads is different from what the ads show, it’s an economic pitfall.Television advertising is only responsible for the dissemination, but does not guarantee the quality and safety of the products in the advertising, which will lead to misunderstanding and even deceive the audience, resulting in the loss of the interests of the audience.(Suggett,2019)

“fake tv advertisements”的图片搜索结果

references list

Suggett, P 2019,’10 Advertising Phrases That Are Actually Meaningless’ , Dotdash publishing family, New York , viewed 8 August 2019, <https://www.thebalancecareers.com/advertising-phrases-that-are-meaningless-4136584&gt;

Traditional media: hi! New media, my brother!

1 August 2019

>With the development of time, the development of media is more and more developed. The emergence of new media is based on the traditional media, so there are many similarities and differences between them>

#The connection between traditional media and new media

Traditional media include newspapers, television, radio and billboards. Their media purpose is to convey information to the public. The advantage of traditional media is that it spreads information in a wide range and covers many targets. However, the advantages of new media are built on this basis. For example, Internet media have a higher range, more information resources and can retain more audiences, so that they can continue to pay attention to new media.

##Traditional media is more like the father of new media.

Because traditional media appeared much earlier than new media, this problem can be traced back to the last century. When network communication was not popular, it was traditional media that accompanied people and provided information and entertainment for them. With the development of time, the emergence of new media makes the concept of media more convenient and universal. Therefore, there is no development of new media without traditional media, so the relationship between the two is like a pair of brothers, but more like a father and son. In China, there is an old saying: “As in the Changjiang River the waves behind drive on those before, so each new generation excels the last one.

###Advantages of “youth”

The advantage of new media lies in its low cost and almost free, which can attract more customers. Have a higher precision, according to customer requirements to provide help. The interaction and initiative between the new media and the audience have increased the communication between the two sides. Compared with traditional media, traditional media is more passive and does not focus on retaining customers.

Reference resource:<https://thinkchrysalis.com/blog/social-media-marketing/social-media-vs-traditional-media/&gt;,<https://uhurunetwork.com/social-media-vs-traditional-media/&gt;

“Television media”: What do you want to see?

“Vision and information”

“电视机元素”的图片搜索结果

As one of the traditional media, television has been the main source of entertainment and information in people’s life. As early as the 19th century, television was born.It has brought great changes to people’s lives.It adds visual sense on the basis of reading and listening, which greatly facilitates people’s reception of information and consolidates people’s impression of information. Therefore, visual experience is the most groundbreaking feature of TV media.

New television media

In addition, with the development of the times, the combination of TV and Internet allows it to have more information, which is network TV. It gives viewers the right to choose the information they are interested in, which attracts millions of viewers.

“Entertainment and games”

Based on the Internet, video games are another big advantage of TV media. This advantage is attracting more young viewers, for example, PS3, PS4 and other devices need TV to provide display function.In addition, there are music broadcast function and broadcast receiving function, which makes the audience love TV media more than radio media.

Timeliness and interactivity

The biggest beneficiary of TV media is news, and the timeliness is to effectively help spread breaking news, so that viewers can get external information faster. Interactivity means that it is not limited by time and place. Both audio and graphic news can be transmitted through TV media.

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