Traditional media: hi! New media, my brother!

1 August 2019

>With the development of time, the development of media is more and more developed. The emergence of new media is based on the traditional media, so there are many similarities and differences between them>

#The connection between traditional media and new media

Traditional media include newspapers, television, radio and billboards. Their media purpose is to convey information to the public. The advantage of traditional media is that it spreads information in a wide range and covers many targets. However, the advantages of new media are built on this basis. For example, Internet media have a higher range, more information resources and can retain more audiences, so that they can continue to pay attention to new media.

##Traditional media is more like the father of new media.

Because traditional media appeared much earlier than new media, this problem can be traced back to the last century. When network communication was not popular, it was traditional media that accompanied people and provided information and entertainment for them. With the development of time, the emergence of new media makes the concept of media more convenient and universal. Therefore, there is no development of new media without traditional media, so the relationship between the two is like a pair of brothers, but more like a father and son. In China, there is an old saying: “As in the Changjiang River the waves behind drive on those before, so each new generation excels the last one.”

###Advantages of “youth”

The advantage of new media lies in its low cost and almost free, which can attract more customers. Have a higher precision, according to customer requirements to provide help. The interaction and initiative between the new media and the audience have increased the communication between the two sides. Compared with traditional media, traditional media is more passive and does not focus on retaining customers.

Reference resource：<https://thinkchrysalis.com/blog/social-media-marketing/social-media-vs-traditional-media/&gt;,<https://uhurunetwork.com/social-media-vs-traditional-media/&gt;