TV ‘star’ -advertisement

7/8/2019

How to use TV advertising?

As one of the traditional media, TV is different from other traditional media in that it has both visual and auditory functions, which is the main reason for the audience. So advertising companies with this point, the use of print advertising on television, in the form of audio shows to the audience, so that the audience has a deep impression.

for example, KFC TV Advertising.

These TV ads are done jointly by the advertising company and the production company, and by buying the number of times to broadcast the advertisement from the TV station, the purpose of promoting the advertisement is achieved. At the same time, these advertisements are commercial in nature, and contain some songs or melodies, as well as strong advertising language or popular words. Therefore, TV ads are also a kind of modern pop culture, so it will attract many young audiences.

“Benefits and pitfalls”

TV advertisements can spread advertisements quickly and effectively. These TV advertisements can bring huge economic benefits to advertising companies, because audiences can know the information and details of products through TV advertisements, and make them willing to buy these products. But if the content of these ads is different from what the ads show, it’s an economic pitfall.Television advertising is only responsible for the dissemination, but does not guarantee the quality and safety of the products in the advertising, which will lead to misunderstanding and even deceive the audience, resulting in the loss of the interests of the audience.(Suggett,2019)

references list

Suggett, P 2019,’10 Advertising Phrases That Are Actually Meaningless’ , Dotdash publishing family, New York , viewed 8 August 2019, <https://www.thebalancecareers.com/advertising-phrases-that-are-meaningless-4136584&gt;